DEBRA PRINZING | Editorial Director
A Seattle-based writer, speaker, and leading advocate for American Grown Flowers, Debra has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases.
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She is the producer of SlowFlowers.com, the online directory to support American grown farms, florists, shops and studios who supply domestic and local flowers. Debra is also the creator of American Flowers Week (June 28-July 4), launched in 2015 and is the founder of the Slow Flowers Journal.
In 2019, Debra was inducted into PFCI (Professional Floral Communicators International). In 2018 she was the recipient of the American Horticultural Society’s “Great American Gardeners” Frances Jones Poetker Award, which recognizes significant contribution to floral design in publications, on the platform, and to the public. Debra is the author of 10 books, including Slow Flowers Journal and The 50-Mile Bouquet.
"Debra Prinzing is a dot-connector between flower growers, floral designers and home gardeners. Long before she created the Slow Flowers Movement, she's been the go-to expert on all aspects of the cut flower industry."
She has her thumb on the pulse of the cultural shifts in both gardening and floral design that are transforming the way we create more sustainable landscapes while highlighting the good work of local flower farmers.
Debra is nothing if not passionate about using her expertise to make this world a better (and more beautiful) place, one arrangement at a time.
JAMES A. BAGETT
Senior Editor of Garden Gate magazine
former Garden Editor of Better Homes & Gardens
ROBIN AVNI | Creative Director
A creative veteran in the media + high-tech industries, Robin's experience includes 15+ years in the media and publishing industry and eight years at Microsoft in design and creative management. She has successfully managed innovative, award-winning design teams and high-profile projects as well as receiving numerous national design awards and photo editing honors for her own work. Robin has produced 15 books, including collaborating with her BLOOM co-founder Debra Prinzing.
In 2004, following Microsoft, she founded bricolage*, a consultancy specializing in creative strategy, content development, and trend analysis for home + garden. She has worked with Fortune 500 companies, national advertising agencies and award-winning media properties, applying timely actionable insights to their businesses.
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Robin received a BA in journalism from Indiana University, Bloomington and a Knight-Wallace Journalism Fellowship at the University of Michigan; she holds a Master of Communication in Digital Media from the University of Washington.
"Robin continues to surprise me with how she can see beyond images and text and breathe life into an idea in a new and unique way. I have learned to trust her expertise knowing she has my interest and the vision of the book at the heart."
JULIA MARIE SCHMITT
Flowers by Julie Marie and author Winter Botanicals and Creativity
"You have exceeded your role on every level and I treasure you for your leadership, for your vision, and for who you are to the core. I have endless gratitude for you!"
STACEY BAL
The Floral Culturist and co-author + photographer of Impermanent
"I was so fortunate to have the opportunity to work with Robin. She is creative, artistic, and grounded. She had a true vision around the aesthetic of my book, as well as the flow of the chapters. I cannot imagine writing another book without her!"
ALLISON ELLIS
Fresh Event Design and author of Falling Into Flowers