2021 Media Awards Silver Medal of Achievement

We're so excited to announce that Slow Flowers Journal - Volume One received the 2021 Media Awards Silver Medal of Achievement for the Trade/Special Project category, presented by GardenComm: Garden Communicators International.

This national award recognizes individuals and companies who achieve the highest levels of talent and professionalism in garden communications.


The 2021 competition had more than 135 entries in 62 categories. Recipients of the Silver Medal represent the top winners in each competition category who will now compete for best of group in the areas of writing, photography, digital media, broadcast media, publishing, and trade.


Author Debra Prinzing and Creative Director Robin Avni, partners in BLOOM Imprint, received the Silver Medal of Achievement for Slow Flowers Journal - Volume One. The book was originally published in June 2020, by Wildflower Media, former parent company of Florists' Review. The book features graphic design by Jenny M. Diaz.


‎“GardenComm is thrilled to announce the Silver Award winners in the country’s ‎only program that recognizes garden communicators,” said Jo Ellen Meyers Sharp, ‎president of GardenComm. “We had 138 entries in the 2021 GardenComm media ‎awards. ‎Entries came from writers, editors, publishers, photographers, bloggers, podcasters, marketing professionals, speakers and more. Gold Awards – drawn ‎from the Silver – will be announced the evening of August 14 during ‎GardenComm’s annual meeting.”‎

This "best of" book draws from two years of Florists' Review's Slow Flowers Journal content, completely redesigned with fresh graphics, new photography selections and streamlined text, including 25 percent new content.


The 128-page, full-color book features the following sections:

  • Slow Flowers Heroes

  • Florist-Farmer

  • The Business of Flowers

  • Botanical Couture

  • Field to Tabletop

  • Slow Weddings

  • Resources

  • Grower's Spotlight

  • Made in USA Suppliers.

Eighty Slow Flowers members from across the U.S. and Canada are featured in the book's pages, illustrated by more than 150 photographs that tell a visually-compelling story of a lifestyle immersed in flowers.


Since the early 1980s, the GardenComm Media Awards program has recognized outstanding writing, photography, graphic design, and illustration for books, newspaper stories, magazine articles, and other works focused on gardening. In recent years, the awards program has expanded to include on-air talent, production and direction for radio, television, video, Internet, and other electronic media.


The full list of winners will be available on the GardenComm website following the 2021 Annual Honors & Awards virtual event on August 14th at 2:30 pm ET held in conjunction with the GardenComm Virtual Conference, August 12-14.


Order signed copies of Slow Flowers Journal here.

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