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Two Floral Lifestyle Lead Launch BLOOM Imprint, a boutique book publisher

Updated: Jun 8, 2022

January 27, 2021 -- Established and led by editorial director Debra Prinzing and creative director Robin Avni, BLOOM Imprint is a Pacific Northwest-based publishing venture whose mission is to work with creative floral entrepreneurs to produce floral, garden and design lifestyle titles by identifying authors and topics unique to the marketplace. The two women created BLOOM Imprint as a boutique publishing company with the goal of developing these flower-inspired books from the seed of an initial concept to the final publication.

Their development process is designed to maximize each author's key creative strengths. This is achieved by honing in on a core editorial purpose and visual expression to communicate an author's individual personality and brand mission through a book's pages. BLOOM Imprint's publications reflect each author's clear vision and voice, sustainable ideas and lifestyle inspiration.

Avni and Prinzing say their book development philosophy is rooted in the Slow Flowers' practice, aligned closely with the Slow Flowers movement that Prinzing founded in 2013. "BLOOM is interested in new, engaging, and creative themes. We actively scout for floral lifestyle personalities, creatives, entrepreneurs, artisans, and makers who have beautiful stories to tell," Prinzing says.

Adds Avni: "By leveraging our publishing experience, we believe BLOOM Imprint's editorial guidance, creative direction and design language, combined with our non-traditional approach to lifestyle marketing, sets our authors up for success. We are motivated to support our authors as collaborative and creative partners."

Titles will be available for pre-order at BLOOM Imprint's online bookstore ( and wholesale pricing is offered for bulk orders beginning in March 2021. BLOOM Imprint designs a custom book distribution strategy for each of its titles, ensuring that authors benefit from a unique revenue-sharing platform to enhance their lifestyle brands.

BLOOM Announcement PR Release 1_27_21
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