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PUBLISHING OCTOBER 2021

Growing Wonder

A Flower Farmer's Guide to Roses

Do you dream of possessing a magical rose garden or a thriving flower farm? Whether you long to fill your own acreage with roses or consider yourself more of a weekend gardener, Menagerie Farm & Flower's Felicia Alvarez can help make your love affair with roses a joyous and rewarding experience. Whatever your level of passion, with her twenty years of farming experience Felicia will guide you with sound advice and detailed horticultural knowledge.

FELICIA ALVAREZ   
MENAGERIE FARM & FLOWER

Nestled at the base of the Sutter Buttes, in the heart of the Sacramento Valley Felicia founded Menagerie Farm & Flower specializing in garden roses, specialty flowers, French prunes, assorted stone fruits, nuts, and rice on over 100 acres of beautiful California farmland. She is a third-generation farmer and entrepreneur who has been farming for over two decades.

Her favorite memories as a child were tending to her grandmother’s farm garden filled with fragrant garden roses. Her love of flowers made her an avid gardener and in 2014 an accidental rose farmer. Through her specialty farm nursery Felicia hand selects unique bare root rose plants and potted garden roses to share seasonally with garden lovers across the United States.

Felicia shares her passion for nature, art, science and farming with educational outreach — teaching her love of the land to both beginning and experienced gardeners and farmers from across the country. She makes her home on the farm with her husband and two young sons.

"Roses are my love language. I believe you can raise beautiful, field-grown flowers with an artful attention to detail. Enjoy growing the kind of flowers you remember from your grandmother’s garden, roses admired for fragrance, elegance and character."